About Basic Attention

Basic Attention Token (BAT) is a decentralized advertising platform that operates on the Ethereum blockchain. Launched through an initial coin offering in May 2017, BAT raised approximately $35 million in a brief period, highlighting its significant market interest. The primary objective of BAT is to address the inefficiencies and lack of transparency prevalent in digital advertising. By facilitating direct payments from advertisers to content publishers, BAT aims to create a more equitable ecosystem where user attention is accurately valued and monetized. The BAT framework incorporates various technological components, including attention measurement systems and analytics dashboards, to enhance the advertising experience. It employs machine learning algorithms to optimize ad targeting, ensuring that advertisements are displayed based on user preferences without relying on third-party tracking. This process is executed entirely on the user's device, maintaining privacy and anonymity. The integration of BAT is closely tied to the Brave browser, which is designed to prioritize user privacy while effectively rewarding users and publishers for their engagement with digital content.